What is an Executive Coach?

“Executive coaching isn’t therapy. It’s product development, with you as the product.”


Dan McCarthy from The Balance Careers explains, “An executive coach is a qualified professional that works with individuals (usually executives, but often high potential employees) to help them gain self-awareness, clarify goals, achieve their development objectives, unlock their potential, and act as a sounding board. They are not consultants or therapists (although many have consulting or therapist backgrounds) and usually refrain from giving advice or solving their client’s problems. Instead, they ask questions to help an executive clarify and solve their own problems.”

Why You Need It

Executive Coaching has become a common practice among individual executives and large corporations because companies are reaping the benefits and because employees want to have an edge. Below are three reasons Executive Coaches are beneficial.

  • Increased Self-Awareness

Boosting self-awareness is an essential element of becoming a successful leader. Being familiar with how you feel and respond when specific situations occur will provide mindful reactions. This allows you to be proactive rather than reactive. As a person of authority, this is important because you are setting an example for your employees and counterparts. Raising self-awareness improves relationships, expands good reasoning, and gives you the ability to not take criticism personally. 

  • Develop New Skills

You will find yourself improving in diversified areas of your leadership such as emotional intelligence, time management, problem-solving, risk management, active listening, and much more. Ignite Your Potential coaches are experts in communication and leadership. We can efficiently help you obtain new skills until they become second nature.  

  • Create and Achieve Goals

If your goal is to be a great leader you are coming to the right place with Ignite Your Potential. However, that goal is not specific enough. One of our Executive Coaches will assist you in articulating clear, achievable, and productive goals. From there, we will collaborate on a strategic action plan that leads the way to success in accomplishing your most cherished goals. Additionally, acquiring professional guidance holds you accountable and keeps you on track to fulfill your objectives. This will make a remarkable improvement in the way you lead.

How We Can Help

With over a decade of experience Ignite Your Potential executive coaches have the tools to make you successful in your position of authority. We will provide professional advice as well as challenge and support your journey to reach your most exciting targets. Do you have an open mind and willingness to learn? Schedule a complimentary 25-minute phone session with an Ignite Your Potential professional. We are the #1 career coaches in San Francisco and Los Angeles, let us show you how we earned that praise.

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