What is an Executive Coach?

“Executive coaching isn’t therapy. It’s product development, with you as the product.”


Dan McCarthy from The Balance Careers explains, “An executive coach is a qualified professional that works with individuals (usually executives, but often high potential employees) to help them gain self-awareness, clarify goals, achieve their development objectives, unlock their potential, and act as a sounding board. They are not consultants or therapists (although many have consulting or therapist backgrounds) and usually refrain from giving advice or solving their client’s problems. Instead, they ask questions to help an executive clarify and solve their own problems.”

Why You Need It

Executive Coaching has become a common practice among individual executives and large corporations because companies are reaping the benefits and because employees want to have an edge. Below are three reasons Executive Coaches are beneficial.

  • Increased Self-Awareness

Boosting self-awareness is an essential element of becoming a successful leader. Being familiar with how you feel and respond when specific situations occur will provide mindful reactions. This allows you to be proactive rather than reactive. As a person of authority, this is important because you are setting an example for your employees and counterparts. Raising self-awareness improves relationships, expands good reasoning, and gives you the ability to not take criticism personally. 

  • Develop New Skills

You will find yourself improving in diversified areas of your leadership such as emotional intelligence, time management, problem-solving, risk management, active listening, and much more. Ignite Your Potential coaches are experts in communication and leadership. We can efficiently help you obtain new skills until they become second nature.  

  • Create and Achieve Goals

If your goal is to be a great leader you are coming to the right place with Ignite Your Potential. However, that goal is not specific enough. One of our Executive Coaches will assist you in articulating clear, achievable, and productive goals. From there, we will collaborate on a strategic action plan that leads the way to success in accomplishing your most cherished goals. Additionally, acquiring professional guidance holds you accountable and keeps you on track to fulfill your objectives. This will make a remarkable improvement in the way you lead.

How We Can Help

With over a decade of experience Ignite Your Potential executive coaches have the tools to make you successful in your position of authority. We will provide professional advice as well as challenge and support your journey to reach your most exciting targets. Do you have an open mind and willingness to learn? Schedule a complimentary 25-minute phone session with an Ignite Your Potential professional. We are the #1 career coaches in San Francisco and Los Angeles, let us show you how we earned that praise.

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3 Alternatives if a Career Change Is Not an Option

Just because you don’t want a total career change doesn’t mean you have to toil away in misery without getting closer to what is a good fit for you. Your Ignite Your Potential career coaches have curated three options that aren’t major career changes, but can provide an up level for your career.

  1. Keep Your Job, Change Your Industry

A smart strategy when you want to change careers is to start by pivoting either your role (what you do) or your industry (the field you work in,) rather than trying to do both at the same time. For example, if you hate your job in pharmaceutical sales, could you put your selling skills to work in a completely different field. Yes, it takes effort to network your way into a new industry and convince hiring managers you’re worth the opportunity—but it is easier than starting from scratch.

     2. Make a Move Within Your Company

If you work for a large company, look around. Are there other roles that seem more appealing than the one you are currently in? If so, start talking to these people. Learn the ins and outs of their jobs, understand the skills required to do their work, and ask for advice on breaking into their world. Ask to lend a hand on upcoming projects. This may not work everywhere, but if you show that you are interested in a different type of work and start building the transferable skills required, your employer may be willing to help you make the transition.

3. Negotiate

If you are unhappy there may be a chance that you can figure out how to tweak a few things about your responsibilities, the projects you work on, the people you work with the most, etc. If you can figure out what you need in a role to really thrive, which is something we help clients with all the time, then there is a chance you can pitch these changes to your boss or influence these changes over time on your own. Sometimes it’s possible to make the changes you need within the role you’re currently in.

     4. Reconsider These Options

OK, this isn’t an alternative to changing careers, but you do owe it to yourself to revisit this topic and make sure your “I really can’t change careers” stance is still valid. Maybe the answer will stay the same. But what if you find that one day, this changes to a maybe. And when that day comes, you can start considering the options above or talk to an Ignite Your Potential coach to help make your dream a reality.

Consider giving career coaching a try, we have a hunch you’ll be pleasantly surprised. And remember, all of the award-winning coaches at Ignite Your Potential Centers off a complimentary 25-minute phone session to help you meet your life goals and career goals. We are the #1 career coaches in San Francisco and Los Angeles, let us show you how we earned that praise.


Top 3 Reasons Why YOU Need a Coach


Having a Coach has become a common practice for the goal-oriented business professional. Just like a professional athlete has a coach to reach their highest potential, in today’s world a coach can help you achieve your most coveted life and career goals. Here are the top reasons you need a coach now:

  1. You Want the Edge “Knowing Yourself” Will Give You – One of Aristotle’s famous quotes is: “Knowing yourself is the beginning of all wisdom.” Our coaches at Ignite Your Potential will help inventory your talents and strengths. You can then build a strategic action plan that leverages the best of yourself to meet your most challenging goals. Without this understanding, you could be running in circles on a path to nowhere.
  2. Help with Your Career Pivot – Changing careers to a path that best fits YOU is on the rise. According to an NBC News article, more than 35% of business professionals have made pivots into different careers. When making this type of move, the first questions are: “What do I really want to do?” and “How will I know what fits me best?” Having an Ignite Your Potential coach will help guide you based on innovative assessments and the unique “Finding Fit” process we use at our centers to help clients move all the way through to complete the pivot into a new right fit role.
  3. Building Winning Self-Narratives – Having an Ignite Your Potential coach means reframing the stories you tell… about yourself. Suddenly, you see your offerings in a new light. You understand all the ways your strengths and talents can be used to meet your goals. The process builds you up, you feel stronger, happier, and ready to keep becoming who you’re meant to be.

If you’re at all looking to build upon the above within yourself, a coach can help. Contact one of our amazing coaches today.

4 Ways Executive Coaching Can Take You to the Top

Executive coaching goes beyond making you a great executive. Executive coaching- whether you are an executive or are aspiring to be- can help you achieve your goals from the inside-out. Coaches prompt you to look inward and discover your true character, explore your daily habits, brainstorm small milestones, and overall inspire and motivate you to become an executive to the core, instead of just achieving a title.

Dr. Colleen Campbell

Ignite Your Potential put together these four impactful ways executive coaching can help take you to the top- not only in achieving your outward goals as an executive, but to help you meet your existential goals as well.

1- They Help You Observe Yourself in New Ways.

Executive coaches start by gathering information that reveals how you see yourself and how others see you. The predominant reason is due to the fact that, according to Forbes, “research shows, that most of us don’t see ourselves very clearly and this matters. Accurate self-awareness in leaders is highly correlated with organizational effectiveness and profitability, and employees prefer to follow leaders who see themselves clearly (and are willing to share their perceptions).”

An executive coach will give you outside perspective about how other’s most likely perceive you, what they tend to believe are your strengths and weaknesses, and their insights about you as a person. They are trained professionals, who are just meeting you with fresh eyes. Executive coaches dutifully analyze you and give honest feedback for the sole purpose of your growth. This gives you an exceptional opportunity to gain perspective and fill in the gaps regarding how others see you and how you see yourself.

2- They Understand People in General

Executive coaches are born with and then trained to hone a natural talent and skill for understanding and relating to people. At the Ignite Your Potential Center all of our coaches are psychologically minded people with advanced degrees and certifications. They are trustworthy and insightful and have an intuitive nature about them that puts people at ease and allows one to open up easily. Years of evaluating, understanding, and learning from clients make our executive coaches able to give you the information you need to make the essential changes to get you where you want to go. Whatever you need to master, a tolerance for ambiguity, learn how to assemble a great team, or increase your EQ, an intuitive, highly-trained, executive coach is an essential part of your executive toolbox.

executive coaching

3- They Help You Make the Most of Your Top Strengths

Our Executive coaches are trained to assess your natural talents; they help you do an inventory on the strengths you use every day. It’s common to not have articulated all of your strengths because they come so easy. You may take them for granted, or instead, you may focus on your weaknesses. The executive coaching process will help you recognize and articulate your strengths and unique abilities. For example, you may have a natural skill for winning others over and work in sales, but have you considered the complex set of skills you are using to work successfully with your customers? By understanding why you are good at what you do well, you can then use this information to leverage powerful strategies that up your game.

4- Executive Coaches Can Get You There

Helping you achieve your most important goals and get to the peak of your career is the gold standard for Ignite Your Potential executive coaching. Our job is to encourage and inspire you in order to help you create the new habits and executive skills that align with what you want to achieve. Our coaches are there for you from beginning to end. They help clarify your goals, take inventory of what is already working, collaborate on a plan of action, walk beside you as a project manager, and become your number one support system in achieving these epic life-defining dreams.

executive coaching

Erika Anderson, in her piece for Forbes, reminds those looking for an executive coach that “if you’re not willing to go through the often-daunting process of acknowledging that you need to grow, and actually doing what it takes to grow, you won’t benefit from having a coach. No matter how old you are or where you are in your career, if you want to get the most from having a coach, you have to be willing to be a novice in some areas.”

It’s a considerable step to invest in yourself and your career. Being courageous and signing up for a complimentary call will help you find the right executive coach for you. Open to a powerful opportunity to unlock your potential and help you be who you were meant to be.